Chelsea DeBoer Net Worth: How Fame Turned Into a Successful Business

Chelsea DeBoer, first known to viewers as Chelsea Houska, grew up in public. She arrived on television as a teenage mother in South Dakota, and millions of viewers then watched her build a family, a marriage, and, in time, a business life of her own.

Today she is better known as a home design host on HGTV and as the founder of a home decor brand than as a reality newcomer. This article looks at the published estimates of her net worth, the television income that started it all, and the businesses that now carry her career.

Quick Facts

Early Life in South Dakota

Chelsea Anne Houska was born on August 29, 1991, in Vermillion, South Dakota. Published biographies name her parents as Randy Houska and Mary Kneip, and say she grew up with three older sisters. Her father, a dentist, later became a familiar face to viewers in his own right through his appearances and support on her shows.

Her teenage years changed course when she became pregnant as a high school senior. Her pregnancy with her daughter Aubree, whose father is her former boyfriend Adam Lind, was featured in the second season of MTV show 16 and Pregnant in 2010. The episode showed a young mother trying to finish school and care for a baby while her relationship fell apart, and viewers connected with her honesty.

After school she trained and worked as a hairdresser, a job she held alongside early television work. That normal working background is part of why her later business story makes sense. Long before home decor, she was earning a living with her hands and building a local client base.

Ten Seasons of Teen Mom 2

In 2011 Chelsea became a core cast member of Teen Mom 2, the spin-off that followed the young mothers from 16 and Pregnant. She stayed with the show for around ten seasons, and viewers watched Aubree grow up, watched Chelsea earn her GED, train in cosmetology, and slowly build a more stable life.

The money from that run formed the base of her wealth. Published reports on Teen Mom salaries have long suggested that the longest serving cast members earned more than $300,000 per season in the later years of the show. Exact contracts were never published by MTV or by Chelsea herself, so that figure should be read as reported, not confirmed. Even so, a decade near the top of a hit cable show clearly provided the savings and the audience that everything else was built on.

A major turn in her story came in 2014, when she met Cole DeBoer at a gas station in South Dakota. They married on October 1, 2016, and went on to have three children together: Watson, Layne, and Walker. Cole also became a father figure to Aubree, whose last name was later changed to Lind-DeBoer. In October 2020, Chelsea announced she was leaving Teen Mom 2, saying the couple wanted to focus on their family, protect their children privacy as they grew older, and pursue other work.

What Is Chelsea DeBoer Net Worth?

No official figure has ever been released by Chelsea or Cole DeBoer. Every number in print is an estimate by a third party site, based on reported television pay, social media reach, and the visible businesses the couple run.

The most commonly cited published estimates place her net worth at about $2 million, with some biography sources giving about $1.5 million. Readers will also find websites claiming much higher numbers, sometimes $6 million or more, but those higher claims usually come from low quality estimate sites that give no clear method and often inflate figures for the whole cast. The careful reading is the lower, widely repeated one: around $1.5 million to $2 million.

That may sound modest next to the size of her fame, but it fits her story. Reality television pay is strong but not endless, she left her MTV show in 2020, and her newer income comes from businesses that are still growing rather than from one giant contract. Her wealth is also shared family wealth built with Cole, and much of it sits in their home, their brands, and their South Dakota retail work rather than in a public investment fortune.

Aubree Says and the Move Into Home Decor

Chelsea first turned her design taste into a business with Aubree Says, the home decor line she founded in late 2020 and named after her eldest daughter. In interviews she has explained the name simply: if Aubree says a piece is cool, she trusts the call. The line sells curated home pieces in the style she calls South Dakota glam, a mix of farmhouse comfort, cowhide textures, and black accents.

She later relaunched the line with a more polished, higher end collection, saying she wanted pieces she would truly use in her own home. The brand gave her something reality television never could: a product business with her name on it that does not depend on a network schedule.

Other ventures followed with Cole beside her. Coverage of their business life has included the Chelsea and Cole Collection for Itzy Ritzy, a line of everyday products for parents, a clothing partnership with the boutique LaurieBelles under the Lily and Lottie name, and their Down Home by DeBoers retail store in South Dakota, alongside a furniture partnership reported under the Down Home DeBoers name. Not every line is still active in the same form, and sales figures for these private businesses are not published, so they explain the direction of her income rather than any exact total.

Down Home Fab and the HGTV Chapter

The biggest step after MTV came in 2023, when Chelsea and Cole began hosting Down Home Fab on HGTV. The show follows the couple as they renovate and design homes for families in their home state of South Dakota, with Chelsea leading on design and Cole leading on the building work. The first season opened with six one hour episodes in January 2023, and the show returned for further seasons.

The HGTV move mattered for her money and her image at the same time. It replaced a show about her personal life with a show about her skills. It also kept her on television in front of a new audience of home viewers, which supports her decor brand, her store, and her social media income all at once. HGTV pay for the couple has not been published, so no honest article can put a salary figure on it.

Social media remains a steady third leg. Chelsea has more than six million Instagram followers, a following built during the Teen Mom years and kept through the HGTV move. Sponsored posts and brand partnerships for an account of that size are a documented part of how she earns, although rates and yearly totals are private.

Family Life and Work Today

The DeBoers live in South Dakota, where they built their own farmhouse, a project viewers watched take shape near the end of her Teen Mom run. Family remains the center of her public story: four children, a marriage that began in 2016, and a business life built as a couple rather than as a solo star.

Her career today rests on three supports that reinforce each other: hosting Down Home Fab, running her home decor and retail ventures, and earning from a large and loyal social media audience. It is a quieter kind of fame than the MTV years, but it is also more fully hers, and that control is the real change in her financial life.

FAQs

What is Chelsea DeBoer net worth?

Many published estimates put it at about $2 million, with some sources giving about $1.5 million. She has not confirmed any figure, and some websites claim much higher numbers without a clear method, so the lower widely repeated range is the careful one to use.

How did Chelsea DeBoer become famous?

She appeared on MTV 16 and Pregnant in 2010 while expecting her daughter Aubree, then became a core cast member of Teen Mom 2 from 2011 until she left in 2020. She now hosts Down Home Fab on HGTV with her husband Cole.

What businesses does Chelsea DeBoer run?

Her best known business is Aubree Says, the home decor line she founded in 2020 and named after her daughter. With Cole she has also been linked to the Chelsea and Cole Collection for Itzy Ritzy, a Lily and Lottie clothing partnership, and the Down Home by DeBoers store in South Dakota.

How many children does Chelsea DeBoer have?

She has four children. Her eldest daughter Aubree is from her earlier relationship with Adam Lind. She and Cole DeBoer have three children together: Watson, Layne, and Walker.

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Final Thoughts

Chelsea DeBoer story is a good example of fame being a starting point rather than a finish line. Teen Mom 2 gave her a decade of television income and an audience of millions, but the lasting part of her career was built after it, in home decor, retail, and a renovation show based on real skills.

Published estimates most often place her net worth at about $2 million, earned across reported MTV pay, HGTV hosting, her Aubree Says brand, retail work with Cole, and social media partnerships. The exact figure is private, but the pattern is clear and well documented: she turned a difficult teenage start into a stable family business, on her own terms and in her home state.