Yes, Hershey has unveiled its 2026 holiday lineup, and the new range is led by Hershey’s Kisses Cindy-Lou Who Strawberry Sugar Cookie. The Hershey Company shared the full collection on Thursday, November 5, 2026, at its Holiday Virtual Showcase. The treats are rolling out in stores now for a limited time at participating retailers nationwide, with prices varying by store. Alongside the new Cindy-Lou Who flavor, the lineup brings back Grinch Kisses and the Grinch milk chocolate bar, adds Hershey’s Hugs Max the Dog Foils, and includes Reese’s Reindeer Mix and Elf inspired treats.
Quick Facts
| Detail | What we know |
|---|---|
| Company | The Hershey Company |
| Announcement date | Thursday, November 5, 2026, at the Holiday Virtual Showcase |
| Headline new item | Hershey’s Kisses Cindy-Lou Who Strawberry Sugar Cookie |
| New item size | 7.8-ounce seasonal bags |
| Second new item | Hershey’s Hugs Max the Dog Foils |
| Returning favorites | Grinch milk chocolate Kisses, Grinch milk chocolate bar, Kit Kat Santa and Reindeer, Kit Kat Peppermint Stick, Hershey’s Kisses Snickerdoodle Cookie |
| Other seasonal flavors | Candy cane, hot cocoa and cherry cordial |
| Availability | In stores now for a limited time at participating retailers nationwide, with prices varying by store |
| Special release | Limited-edition gift-wrapping foil kit on Cyber Monday, November 30, at shop.hersheys.com/holiday |
The New Cindy-Lou Who Kisses Lead the Lineup
The clear headline of the 2026 holiday lineup is Hershey’s Kisses Cindy-Lou Who Strawberry Sugar Cookie. The flavor is inspired by Cindy-Lou Who, the character from Dr. Seuss’ How the Grinch Stole Christmas. Hershey has paired strawberry and sugar cookie notes in one seasonal Kiss, and the result is a sweet and festive treat that looks the part as well as it sounds. The Kisses come in pink, red, green and silver foils, which gives the bag a bright holiday look the moment it is opened.
Inside the foil, the strawberry-flavored creme Kisses are filled with bits of strawberry sugar cookie. That filling is what sets this flavor apart from a plain strawberry sweet. It adds a cookie note and a little texture to the smooth creme, so each piece carries both parts of the name in one bite. The treats come in 7.8-ounce seasonal bags, a size that works for sharing at home, for filling a candy dish, or for keeping on hand through the holiday weeks.
The choice of Cindy-Lou Who is a natural one for a holiday launch. She is a character from Dr. Seuss’ How the Grinch Stole Christmas, and Hershey has built the new flavor around that holiday link, pairing a soft strawberry taste with a sugar cookie finish. It is a gentle flavor rather than a sharp one, and that makes it easy to enjoy alongside the richer chocolate items in the same lineup.
Max the Dog and the Returning Grinch Treats
The second new item in the lineup is Hershey’s Hugs Max the Dog Foils. These are classic Hershey’s Hugs candies dressed in foils featuring Max, the loyal dog from the same Dr. Seuss story. Max is the Grinch’s faithful companion, and his face on the foil gives the Hugs a playful holiday look. The candy inside stays true to the familiar Hugs style, while the outside brings a fresh character design for the season.
Alongside the new items, the returning Grinch milk chocolate Kisses are back. They come in red and green foils featuring the Grinch, which makes them easy to spot on a shelf full of seasonal sweets. The red and green pairing is a simple and direct nod to the holiday story, and it works well for party bowls and advent style treats where the color of the foil is part of the fun.
The Hershey’s Grinch Milk Chocolate Bar also returns, and it comes as a giftable six-pack. Each bar in the pack carries one of three different characters imprinted on the bars, which gives shoppers a small sense of variety inside one gift. A six-pack like this is made for giving, whether it goes into a stocking, a gift basket, or a small thank you present for a friend or coworker. The bar keeps the focus on milk chocolate, with the character design adding the holiday link.
Reese’s Reindeer Mix and the Rest of the Range
Reese’s Reindeer Mix is one of the most playful items in the 2026 lineup. It brings together Reese’s baking chips alongside milk chocolate-drizzled popcorn, Reese’s Mini Trees and Reese’s Pieces Candy. That mix of textures is the point. The popcorn adds crunch, the baking chips add a peanut butter chocolate note, the Mini Trees add a seasonal shape, and the Pieces add color and a candy shell. It is a snack mix made for sharing, whether it is poured into a bowl for a film night or packed into small bags for a party.
Kit Kat fans also have returning favorites to look for. Kit Kat Santa and Reindeer are back, along with Kit Kat Peppermint Stick. The Santa and Reindeer shapes give the classic wafer a holiday form, while the Peppermint Stick flavor adds a cool mint note that fits the winter season. Both are easy choices for stockings and for adding to a plate of holiday sweets.
Hershey’s Kisses Snickerdoodle Cookie also returns, bringing a cinnamon sugar cookie note to the Kisses range. Other seasonal flavors in the lineup include candy cane, hot cocoa and cherry cordial. Candy cane brings a crisp mint taste, hot cocoa brings a warm chocolate drink note, and cherry cordial brings a fruit and chocolate pairing that has long been linked with the holidays. Together, they give shoppers a wide set of flavors to choose from, from mint to cocoa to fruit.
Elf Treats and Sweet Snacks for the Season
The lineup also includes Elf inspired treats, and they add a fun note to the collection. Among them is maple syrup-flavored popcorn inspired by Buddy the Elf. Turning that flavor into popcorn gives the treat a sweet note that stands out from plain salted popcorn.
Elf treats work well as a light and playful part of a holiday spread. They sit beside the chocolate items without repeating the same taste, and they give shoppers who prefer popcorn and snack mixes another option. The maple syrup note is warm and sweet, which fits the cold weather season, and the popcorn base keeps the snack easy to share at a gathering or during a film night at home.
For families, treats like these are often about more than taste. They become part of a film night, a decorating evening, or a small gift for a neighbor. A bag of Elf inspired popcorn can sit next to a bowl of Reese’s Reindeer Mix and a plate of Kisses, giving a table a mix of colors, shapes and flavors. That variety is what makes a holiday candy display feel complete, rather than a single flavor repeated across the table.
Where to Find Them and the Cyber Monday Foil Kit
The 2026 holiday treats are rolling out in stores now for a limited time at participating retailers nationwide. That means shoppers should start to see them on shelves in the weeks after the November 5 announcement, with stock depending on each store. Prices vary by store, so the cost of a bag may differ from one retailer to another. It is worth checking local stores early if you want a specific flavor, since limited-edition items can sell through quickly once the season picks up.
There is also a special release to note for online shoppers. On Cyber Monday, November 30, Hershey will release a limited-edition gift-wrapping foil kit inspired by Hershey’s Kisses packaging. It will be available at shop.hersheys.com/holiday. The kit takes the look of the Kisses foil and turns it into wrapping paper, which is a neat match for the treats themselves. It is a small and playful gift idea for anyone who likes to wrap presents in a theme, and it links the candy and the wrapping in one holiday idea.
If you are planning holiday gifts, the foil kit is worth marking on a calendar. Cyber Monday is a busy shopping day, and a limited-edition kit like this may not stay in stock for long. Pairing the kit with a six-pack of Grinch bars or a bag of Cindy-Lou Who Kisses would make a simple and themed gift, with the wrapping and the treat sharing the same look. For a broader look at new holiday releases this season, the report on Snoopy and the 12 Days of Snoopy trailer with its Naughty List theme for November 13 shows how another festive favorite is marking the season. Fans of big screen holiday fun can also read about the Man With the Bag trailer with Schwarzenegger and Ritchson on Prime Video, while the story on KJ Apa as Jimmy Stewart in the movie Jimmy, out November 6 covers a new release for the same week.
When did Hershey unveil its 2026 holiday lineup?
Hershey unveiled the 2026 holiday lineup on Thursday, November 5, 2026, at its Holiday Virtual Showcase. The treats are rolling out in stores now for a limited time at participating retailers nationwide.
What is the new Cindy-Lou Who flavor?
The new item is Hershey’s Kisses Cindy-Lou Who Strawberry Sugar Cookie. The strawberry-flavored creme Kisses are filled with bits of strawberry sugar cookie and come in 7.8-ounce seasonal bags in pink, red, green and silver foils.
What is in Reese’s Reindeer Mix?
Reese’s Reindeer Mix features Reese’s baking chips alongside milk chocolate-drizzled popcorn, Reese’s Mini Trees and Reese’s Pieces Candy. It is a snack mix made for sharing during the holiday season.
When is the Hershey gift-wrapping foil kit available?
The limited-edition gift-wrapping foil kit inspired by Hershey’s Kisses packaging will be released on Cyber Monday, November 30, at shop.hersheys.com/holiday.
Sources
- People: Hershey Christmas snack lineup with Grinch Kisses
- PR Newswire: Hershey unwraps festive offerings for 2026 holiday season
- Parade: Hershey 2026 holiday candy lineup with Grinch treats and Reese’s surprises
Final Thoughts
Hershey’s 2026 holiday lineup gives shoppers a clear set of choices, from the new Cindy-Lou Who Strawberry Sugar Cookie Kisses to Max the Dog Hugs, returning Grinch treats, Reese’s Reindeer Mix and Elf inspired popcorn. The range is in stores now for a limited time, with prices varying by store, and the Cyber Monday foil kit adds a fun extra for gift wrapping. If you want the new flavors, it is worth looking early, since limited-edition holiday treats do not stay on shelves for long.
