Who Is Seung Yong Chung? The Full Story of Diane Farr’s Ex-Husband

Most people first hear the name Seung Yong Chung because of a famous actress. He was married to Diane Farr, the star of Numb3rs and Fire Country, for more than a decade. But that is only half of his story. In his own field, marketing, Chung is a major figure who helped build one of the most praised creative agencies in Los Angeles.

Chung co-founded Cashmere Agency in 2003 and led it as it won top industry awards and signed some of the biggest brands in the world. This article tells his full story, from his birth in Seoul and his move to America as a small child, to the agency years, his marriage and three children, and where his career went next.

Quick Facts

From Seoul to America at Age Two

Seung Yong Chung was born in 1970 in Seoul, South Korea. When he was just two years old, in 1972, his family moved to the United States in search of a new life and better chances. He grew up in America while keeping a strong link to his Korean roots, a mix that later became one of his greatest strengths in business.

His father, Young Ja Chung, was a businessman in South Korea and served as president of Intraco Korea, a company that imported and exported goods. His mother, Tae Wha Chung, worked as a nurse at George Washington University Hospital in Washington, D.C. Hard work and education were central values in the home, and Chung has carried both into every job he has held since.

Growing up between two cultures gave him a view many marketers never develop. He understood, from his own life, that audiences are not all the same and that people respond when a message respects who they are. Years later, that idea would sit at the very center of the agency he built.

Finance, Technology, and a Path Into Business

Chung attended Gaithersburg High School and then went to Virginia Tech, where he studied at the Pamplin College of Business. He earned a Bachelor of Science degree in Finance in 1992. Finance taught him how money and markets move, but he wanted one more tool, and technology was clearly becoming part of every business.

He went on to George Washington University and finished a Master of Science degree in Information Systems in 1995. That pairing of finance and information systems was unusual at the time and proved very useful. It meant he could talk to business leaders about budgets and to technical teams about systems in the same meeting.

Before Cashmere, published profiles also credit Chung with starting Chung and Associates, an entertainment marketing effort focused on linking Hollywood with Asian markets. That early step matters because it shows the direction of his thinking long before the big awards arrived. He was already looking for the gap between mainstream brands and audiences they had not yet learned how to reach, and he built his career in that gap.

His early career used both skills. Profiles of Chung describe work at NextLinx Corporation, a software company in global trade, and a consulting role at Ernst and Young, one of the largest accounting and consulting firms in the world. Those jobs gave him solid corporate experience. Still, his real interest was moving toward entertainment and culture, and in 2003 he moved on that interest in a big way.

Building Cashmere Agency in Los Angeles

In February 2003, Chung co-founded Cashmere Agency in Los Angeles together with Ted Chung. Chung served as the agency chief executive and helped shape its whole approach. Cashmere set out to connect brands with culture in an honest way, working across creative work, digital media, social media, and influencer marketing for clients in entertainment, technology, and consumer brands.

The client list the agency built says a great deal. Over the years Cashmere worked with names such as Google, Instagram, Facebook, BMW, WarnerMedia, adidas, Netflix, Disney, Amazon, and Apple. In August 2021 it was named the first ever Culture Agency of Record for Taco Bell. An agency does not win work like that by accident. It wins it by understanding audiences that older agencies often missed.

The awards followed the clients. Cashmere was named AdAge Multicultural Agency of the Year in 2019. It was then named one of the AdAge A-List Agencies to Watch in 2020 and an A-List Standout Agency in 2021. The agency also collected a Cannes Lions Creative Award in 2019 and numerous Clio and Webby awards. For Chung, who grew up feeling he had to work twice as hard to be accepted, leading an agency built on cultural understanding had a personal meaning as well as a business one.

In September 2021, Cashmere merged with Media.Monks, the content arm of S4Capital, the company led by Sir Martin Sorrell. The merger was announced as a major expansion of cultural strategy work in the United States and beyond, and S4Capital praised Ted and Seung Chung and their team for turning modern culture into content that reaches diverse audiences. Some later profiles report that Chung left Cashmere in December 2024, though his next role has not been widely reported. His estimated net worth is placed by published profiles at roughly $19.8 million to $20.3 million, a figure that should be read as an estimate built on his long agency career, not as a confirmed public record.

Marriage to Diane Farr and Their Three Children

Chung became known to a much wider public through his marriage. On June 24, 2006, he married actress Diane Farr at a ceremony in Mammoth Lakes, California. Farr was already well known for roles in Roswell and as FBI agent Megan Reeves in Numb3rs, and she later starred in Splitting Up Together and as Sharon Leone in Fire Country. Their wedding brought a marketing executive and a television star together, and press coverage of Chung grew from that point.

The couple had three children. Their son, Beckett Mancuso Chung, was born in 2007. In 2008 they welcomed twin daughters, Sawyer Lucia Chung and Coco Trinity Chung. Farr has spoken over the years about raising the children in Los Angeles, and both parents kept the children’s lives as private as a public family reasonably can.

The marriage later ended. Wikipedia records that the couple divorced in 2017, while many other published profiles list the divorce as finalized in 2020, so sources differ on the exact legal timing. What is well documented is the tone after the split. Farr and Chung remained on friendly terms as co-parents, and the family spent time together during the COVID-19 lockdowns in 2020. Farr has since described a wish for a more flexible and meaningful adult life, and she has remained single in public reports. Chung, true to form, has said very little in public about the split, and his life since then has stayed focused on work and his children.

FAQs

Who is Seung Yong Chung?

He is a Korean American marketing executive and businessman. He co-founded Cashmere Agency in Los Angeles in 2003 and led it as chief executive while it won major industry awards.

Who is Diane Farr married to?

Diane Farr is not currently married in public reports. She was married to Seung Yong Chung from 2006 until their divorce, which sources date to 2017 or as finalized in 2020. They share three children.

What is Cashmere Agency?

It is a culture and creative marketing agency founded in Los Angeles in 2003 by Ted Chung and Seung Chung. It worked with brands such as Netflix, Disney, Google, and adidas, and merged with Media.Monks in 2021.

How many children do Seung Yong Chung and Diane Farr have?

They have three children together, a son named Beckett and twin daughters named Sawyer and Coco.

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Final Thoughts

Seung Yong Chung is much more than a famous actress’s former husband. He is an immigrant child who turned a finance and technology education into a two decade run at the top of American marketing, building an agency that taught big brands how to speak to a changing country. His marriage to Diane Farr gave him public attention, but his work gave him his reputation. Quiet, private, and focused on family, he remains a strong example of success built far away from the camera.